Cookie Policy

How Sorted Insurance uses cookies

Whenever you use our website, information may be collected through the use of cookies and similar technologies.

By using the Sorted Insurance website you agree to our use of cookies as described in this Cookie Policy.


What is a cookie?

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

They are refered to as session or persistent cookies, depending on how long they are used:

  • Session cookies only last for your online session and disappear from your computer or device when you close your browser.
  • Persistent cookies stay on your computer or device after the browser has been closed and last for the period of time specified in the cookie. These persistent cookies are activated each time you visit the site where the cookie was generated.

In addition to how long a cookie is kept on your computer, a cookie is then divided into four types:                  

Strictly necessary cookies - These cookies are essential in order to enable services you have specifically requested such as requesting a quote and/or purchasing a product      

Performance cookies - These cookies collect information about how you use our website, for instance which pages you visit most often, and if you experience error messages. These cookies don't collect information that identifies you. All information is aggregated and therefore anonymous. They are only used to improve your experience whilst visiting our website.      

Functionality cookies - These cookies allow our website to remember choices you make and help us provide enhanced, more personal features. The information collected is anonymous and we cannot track your browsing activity on other websites. Sorted Insurance uses these cookies to support social media and gives you the opportunity to watch one of our adverts.          

Targeting/Advertising cookies - These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see the same advert and help us measure the effectiveness of advertising campaigns.        

Cookies used by us are based on the International Chamber of Commerce guide for cookie categories:              

The table below explains the cookies we use and why.




Type (how Long)


Strictly necessary

To check that the user has accepted the cookie policy previously.

Persistent – 10 Years



Used to track returning visitors for marketing purposes

Persistent – 6 Months


Strictly necessary

Used to remember information requires for navigation and other site interactions such as your details throughout the purchasing process. Overview of Microsoft privacy



Strictly necessary

Used for request routing and load balancing by our hosting platform, Microsoft Azure.




We embed videos from our official YouTube channel using YouTube's privacy-enhanced mode. This mode may set cookies on the computer once clicking on the Youtube video player, but YouTube will not store personally identifiable cookie information for playbacks of embedded videos using the privacy-enhanced mode. Read more at YouTube's embedding videos information page.

Third Party

Doubleclick Dart Floodlight and media tags

Targeting and Functionality

Used to collect information from visitors who have entered our website via display, search and pay per click advertising. We use the information to track behaviour from this channel through to sale so we can review and improve our online service.

Persistent - 30 days



Formisimo is a web analytics tool that helps website owners understand how their visitors interact with forms. Formisimo collects aggregated anonymous information and it reports website trends without identifying individual visitors. Formisimo uses a single cookie within a session to determine how visitors progress through a form. The cookie will expire when a user closes their browser window.


_ga, _gauid


Google Analytics is Google's free web analytics tool that helps website owners understand how their visitors engage with their website. Google Analytics collects information anonymously, and reports website trends without identifying individual visitors. Universal Analytics is a set of technological innovations that improve the way data is collected and processed in Google Analytics. Universal Analytics uses cookies to track visitor interactions. These cookies are used to store information, such as what time the current visit occurred, whether the visitor has been to the site before, and what site referred the visitor to the web page. Google Analytics customers can view a variety of reports about how visitors interact with their website so they can improve their website and how people find it. Different cookies are used for each website, and visitors are not tracked across multiple sites.

Persistent – 30 days



This allows us to reward affiliates who have introduced you to us, and also to ensure you receive any cashback you may have been promised. There is no personal identifiable information sent in the tag.

Persistent -30 days

Crazy Egg


We use Crazy Egg to see how visitors interact with our web pages. Crazy Egg uses a cookie only to distinguish between new and returning visitors not specific individual information.



How can I control my cookies?                     

You can block any cookie through your browser settings. For more information about how to disable cookies in your browser please visit the respective browser guide.    

If you share the use of a computer, accepting or rejecting the use of cookies will affect all users of that computer.                      

Internet Explorer Microsoft help - How to delete cookie files in Internet Explorer
Chrome Chrome help - Manage cookies
Firefox Enable and disable cookies that websites use to track your preferences
Safari Safari 5.1 (OS X Lion): Manage cookies
Opera Opera Browser - Cookie tips
Safari iOS iOS: Safari web settings
Android Changing Browser settings
Blackberry Turn off cookies in the browser
Windows Change privacy and other browser settings


Please remember that if you choose to opt out of targeted advertising from a specific company or via, it only applies to the browser on the device you are using. You will therefore need to follow the same process on every device you use or different web browser that you use to excercise the same choice.